A Semrush alternative for people who want an agent to do the work
Semrush is a large, mature suite and its entry plan costs $139 a month. If you run one or a few sites and mostly need keywords, rankings, backlinks and a clear list of fixes, you are paying for a lot you will not open.
Semrush prices checked on 3 November 2026 against its own pricing page. Plans change, so confirm before you buy.
- Semrush's lowest paid plan is $139 a month ($117.33 a month if you pay yearly). Auditmatic starts at $5 a month and includes $5 of data lookups.
- Semrush adds MCP access, which lets an AI agent use your data, on its Starter plan at $199 a month. Auditmatic includes agent access on every paid plan, from $5.
- Choose Semrush if you need its team features, historical data or the ads and content tools. Choose Auditmatic if you want an agent to run SEO for your own sites.
Semrush and Auditmatic, side by side.
| Semrush | Auditmatic | |
|---|---|---|
| Cheapest paid plan | $139 a month | $5 a month |
| Agent (MCP) access | From $199 a month | Every paid plan |
| Free audit, no signup | Free plan, signup needed | Yes, 200+ checks |
| One prompt to fix findings | Not listed | Yes, free with an account |
| AI visibility tracking | Included from the SEO plan | Every paid plan |
| Pricing model | Plans by seats and limits | Plan with matching lookups |
What Semrush costs.
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | 10 reports a day, 1 demo project |
| SEO | $139 a month ($117.33 yearly) | 5 websites, 500 keywords tracked daily, Site Audit, AI visibility reports |
| Starter | $199 a month ($165.17 yearly) | Adds MCP access, 50 AI prompts a day, 300 AI visibility reports a day |
| Pro+ | $299 a month ($248.17 yearly) | 15 websites, 1,500 keywords tracked daily, historical data, multi-location tracking |
| Advanced | Custom | 40+ websites, 5,000+ keywords, team users, SEO share of voice |
Extra users start at $45 a month. Reports add-ons are $10 and $20 a month. Semrush offers a 7-day free trial. Paying yearly, the SEO plan comes to about $1,408 a year and Starter to about $1,982.
What the same work costs on Auditmatic.
A plan includes lookups worth its price or more, and each lookup is priced from the cost of the data it pulls. Here are three monthly workloads, priced with the real unit prices.
| Workload | Lookups used | Auditmatic plan |
|---|---|---|
| One site, light research40 keyword searches, 10 backlink checks, 0 AI answers (ChatGPT, Gemini, Google AI), 25 keywords tracked weekly | $3.07 a month | Starter, $5 a monthincludes $5 of lookups |
| A growing site100 keyword searches, 30 backlink checks, 200 AI answers (ChatGPT, Gemini, Google AI), 100 keywords tracked weekly | $8.89 a month | Pro, $9 a monthincludes $10 of lookups |
| Several sites400 keyword searches, 100 backlink checks, 500 AI answers (ChatGPT, Gemini, Google AI), 200 keywords tracked weekly | $31.18 a month | Agency, $29 a monthincludes $35 of lookups |
Semrush's plans include limits these workloads do not use, so the comparison is on price for the same jobs, not on every feature. See the full pricing page to estimate your own month.
Where each one is stronger.
Semrush is stronger at
- Historical SEO data and multi-location and device tracking on Pro+.
- Team users and SEO share of voice on Advanced, plus SSO on Enterprise.
- White-label and branded reports through a paid Reports add-on.
- 500 keywords tracked daily on the entry plan, at a flat price.
Auditmatic is stronger at
- The price: $5 against $139 to start, with data lookups included.
- A free audit with no signup, and a free fix prompt your agent can run.
- Agent access from the first paid plan, not from $199.
- No seats, no contract and no add-ons to price out.
What Auditmatic does not have
- Auditmatic does not have a decade of keyword history. Tracking starts the day you set it up.
- No white-label reports yet.
- No advertising, social or content-writing toolkits. It is for organic search.
Choose Semrush if you are an agency or team that needs seats, white-label reports and long history, or if you also run paid search.
Questions, answered.
Is Auditmatic cheaper than Semrush?
Yes for light and medium use. Auditmatic's plans start at $5 a month with $5 of lookups. Semrush's cheapest paid plan is $139 a month. If you use every limit on a large Semrush plan, the gap is smaller, and heavy agencies may prefer Semrush's seats and reports.
Does Semrush work with AI agents?
Semrush lists MCP access on its Starter plan and above, which starts at $199 a month. Auditmatic includes it on every paid plan, with 70 tools and 12 skills.
Is there a free Semrush alternative?
Auditmatic's audit and the fix prompt are free. Its data tools, such as keyword research and rank tracking, start at $5 a month.
Where does the data come from?
Keyword and backlink data comes from DataForSEO, a licensed provider. Semrush runs its own databases and crawlers, which is a real advantage for depth and history.
See what your agent can fix.
Audit your site free, with no account. Plans start at $5 a month.