Strategy library

27 ways to grow
your organic traffic.

Step-by-step guides for the jobs that matter. Each one has a worked example, a way to do it by hand, and a prompt your AI agent can run with real data.

Keyword research

Find the searches worth writing a page for.

  1. How to find long-tail keywords, step by stepFind specific searches a small site can actually win, using real questions.6 min
  2. Search intent: match every keyword to the right pageCheck what Google rewards for a keyword before you decide what to publish.6 min
  3. Cluster keywords into topics and plan a page for eachGroup hundreds of keywords into a short list of pages you can actually write.6 min
  4. Find keyword opportunities in your Search Console dataYour own queries show which pages are close to a better position.6 min
  5. How to size a keyword opportunity before you write the pageEstimate the visits a page could earn, so you pick work that pays back.5 min
  6. Keyword research beyond Google: YouTube, Reddit, AIPeople search in more places now. Find the questions they ask there.6 min
  7. Start keyword research from your customers' own wordsMine sales calls, support emails and reviews for the phrases people really use.5 min
  8. How to match your positioning to what people actually searchCheck whether the words you use for your product are the words buyers search.5 min

Competitive analysis

Work out who you are really up against.

  1. How to find your real search competitorsThe sites in your results are your competitors, whether or not you sell the same thing.6 min
  2. Keyword gap analysis: what rivals rank for and you do notCompare ranked keywords with a rival, and remove brand terms first.6 min
  3. How accurate are competitor traffic estimates?Use estimates for direction, and know what can mislead you.5 min
  4. How to read a competitor's backlinks before copying themFind out whether their authority is earned, repeated or bought.6 min

Site audit

Find what is broken and fix it in the right order.

  1. How to fix a site audit with an AI agent, in the right orderTurn a long list of findings into ordered work, then hand it to your agent.7 min
  2. An SEO audit report template people actually act onA simple structure that ties each finding to a page, a fix and a reason.6 min
  3. Index bloat: when removing pages helps and when it does notToo many low-value pages in the index can hurt. Here is how to tell.6 min

Rank tracking

Track the keywords that tell you something.

  1. Which keywords to track, and how manyPick a small set that tells you whether your work is moving anything.5 min
  2. Search Console or a rank tracker: what each one tells youKnow where the free data stops, and when a tracker is worth paying for.5 min
  3. Local rank tracking: position depends on where you standRankings change by neighbourhood. See where you really show up.5 min
  4. A monthly ranking report your boss or client will readOne page: the result, the movement, the reasons and the next steps.5 min

AI visibility

Get mentioned in ChatGPT, Gemini and Google AI answers.

  1. How to rank in ChatGPT and Google AI answers (GEO guide)Find the questions that matter, see who gets cited, and close the gap.7 min

AI-agent SEO

Let your AI agent do the work, with you in control.

  1. How to run SEO from your AI assistant, and stay in controlConnect your agent, run a first session, and set the guardrails.6 min
  2. Which SEO tasks to automate and which to keep for yourselfAutomate checks and reports. Keep the choices that need your judgement.5 min
  3. Write content with AI and a human editor, in four stepsA person writes the brief and edits. The model drafts in between.6 min
  4. Make a good agent run repeatable with skills and memorySave the workflow, give the agent context, and read the log of what it did.5 min