Semrush pricing: what each plan costs and what you get
Semrush's paid plans cost $139, $199 and $299 a month for one user, with a custom Advanced tier above them. This page lists each plan as it appears on Semrush's own pricing page, with the add-ons, the free plan and the trial.
Semrush prices checked on 3 November 2026 against its own pricing page. Plans change, so confirm before you buy.
- Semrush SEO is $139 a month ($117.33 a month billed yearly), Starter is $199 and Pro+ is $299. Advanced is custom.
- MCP access, which lets an AI agent use your data, starts on the $199 Starter plan. Extra users start at $45 a month.
- If you run one or a few sites, a usage-based tool can cost a fraction of that. Auditmatic starts at $5 a month.
Semrush and Auditmatic, side by side.
| Semrush | Auditmatic | |
|---|---|---|
| Cheapest paid plan | $139 a month | $5 a month |
| Agent (MCP) access | From $199 a month | Every paid plan |
| Free audit, no signup | Free plan, signup needed | Yes, 200+ checks |
| One prompt to fix findings | Not listed | Yes, free with an account |
| AI visibility tracking | Included from the SEO plan | Every paid plan |
| Pricing model | Plans by seats and limits | Plan with matching lookups |
What Semrush costs.
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | 10 reports a day, 1 demo project |
| SEO | $139 a month ($117.33 yearly) | 5 websites, 500 keywords tracked daily, Site Audit, AI visibility reports |
| Starter | $199 a month ($165.17 yearly) | Adds MCP access, 50 AI prompts a day, 300 AI visibility reports a day |
| Pro+ | $299 a month ($248.17 yearly) | 15 websites, 1,500 keywords tracked daily, historical data, multi-location tracking |
| Advanced | Custom | 40+ websites, 5,000+ keywords, team users, SEO share of voice |
Extra users start at $45 a month. Reports add-ons are $10 and $20 a month. Semrush offers a 7-day free trial. Paying yearly, the SEO plan comes to about $1,408 a year and Starter to about $1,982.
What Semrush costs over a year
Paid monthly, the SEO plan is $1,668 a year, Starter is $2,388 and Pro+ is $3,588. Paid yearly, Semrush shows monthly equivalents of $117.33, $165.17 and $248.17, which come to $1,407.96, $1,982.04 and $2,978.04 a year.
Those figures are for one user, before add-ons.
Add-ons that raise the bill
Extra users start at $45 a month. Lead Generation is $90 a month. The Base Report add-on is $10 a month and the Pro Report, which adds white-labelling and sharing by link, is $20 a month.
Is Semrush worth it?
For teams and agencies that need seats, long history, multi-location tracking and white-label reports, it can be. For one person running a few sites and mostly using keyword research, rank tracking and audits, much of the plan goes unused. In that case compare it against what you really use before you commit.
What the same work costs on Auditmatic.
A plan includes lookups worth its price or more, and each lookup is priced from the cost of the data it pulls. Here are three monthly workloads, priced with the real unit prices.
| Workload | Lookups used | Auditmatic plan |
|---|---|---|
| One site, light research40 keyword searches, 10 backlink checks, 0 AI answers (ChatGPT, Gemini, Google AI), 25 keywords tracked weekly | $3.07 a month | Starter, $5 a monthincludes $5 of lookups |
| A growing site100 keyword searches, 30 backlink checks, 200 AI answers (ChatGPT, Gemini, Google AI), 100 keywords tracked weekly | $8.89 a month | Pro, $9 a monthincludes $10 of lookups |
| Several sites400 keyword searches, 100 backlink checks, 500 AI answers (ChatGPT, Gemini, Google AI), 200 keywords tracked weekly | $31.18 a month | Agency, $29 a monthincludes $35 of lookups |
Semrush's plans include limits these workloads do not use, so the comparison is on price for the same jobs, not on every feature. See the full pricing page to estimate your own month.
Where each one is stronger.
Semrush is stronger at
- Historical SEO data and multi-location and device tracking on Pro+.
- Team users and SEO share of voice on Advanced, plus SSO on Enterprise.
- White-label and branded reports through a paid Reports add-on.
- 500 keywords tracked daily on the entry plan, at a flat price.
Auditmatic is stronger at
- The price: $5 against $139 to start, with data lookups included.
- A free audit with no signup, and a free fix prompt your agent can run.
- Agent access from the first paid plan, not from $199.
- No seats, no contract and no add-ons to price out.
What Auditmatic does not have
- Auditmatic does not have a decade of keyword history. Tracking starts the day you set it up.
- No white-label reports yet.
- No advertising, social or content-writing toolkits. It is for organic search.
Choose Semrush if you are an agency or team that needs seats, white-label reports and long history, or if you also run paid search.
Questions, answered.
How much does Semrush cost per month?
The SEO plan is $139 a month, Starter $199 and Pro+ $299 on monthly billing, per Semrush's pricing page on 3 November 2026. Advanced is custom.
Does Semrush have a free plan or trial?
Yes. The free plan allows 10 reports a day and one demo project, and paid plans have a 7-day free trial.
Does Semrush include MCP or API access?
MCP access is listed from the Starter plan at $199 a month. Advanced API integration is listed on the Advanced plan.
Is there a cheaper alternative to Semrush?
For light and medium use, yes. Auditmatic starts at $5 a month with $5 of data lookups included, plus a free audit and a fix prompt your AI agent can run.
See what your agent can fix.
Audit your site free, with no account. Plans start at $5 a month.