Keyword gap analysis: what rivals rank for and you do not

Pull both lists

Export the keywords each site ranks for: yours and one competitor's. Use a competitor of similar size, so the gap is realistic.

Remove the noise

1. Delete the brand terms of both sites. Nobody searches for a competitor's name hoping to find you.
2. Delete keywords with no relevance to what you sell.
3. Keep keywords where the competitor ranks in the top 20 and you do not appear.

Rank what is left

Sort by search volume and difficulty, and mark the intent of each. A good first list has 20 to 30 keywords you could write a page for in the next month.

Turn it into pages

Group related keywords into clusters, as in the clustering strategy, and give each cluster one page. Note for each page what the competitor's version does well and how yours will be better.

Run it with your AI agent

Connect your agent to Auditmatic, then paste this prompt. Replace the parts in angle brackets. It reads real data and asks before it spends anything.

Use my Auditmatic project for <your-domain>. Run get_ranked_keywords for my site and for <competitor.com>. Remove branded terms for both sites. List keywords where the competitor ranks in the top 20 and I do not rank, with volume and difficulty. Group the top 30 into clusters and suggest one page for each.

Without a tool

You can do this by hand with free tools:

• Export each site's ranking keywords from a free or paid tool.
• In a spreadsheet, remove brand terms and use a lookup to find keywords only the competitor ranks for.
• Sort by volume and choose the top 20 to 30.

Questions

Keep going

• How to find your real search competitors
• Cluster keywords into topics and plan a page for each
• All competitive analysis strategies