Link building strategies
Links still help pages rank. Start by learning what you already have, then decide where to look for more.
How to audit your backlinks and decide what to do next
See who links to you, which links matter, and where to look for more.
02 · 4 min readCount referring domains, not backlinks
Many links from one site are one source. Measure the number of sites instead.
03 · 6 min readHow to get backlinks: start with what already earns them
Build the kind of page that attracts links, then tell the right people.
About link building
Links from other sites are one of the signals that help a page rank. These guides explain how to understand the links you already have, why the number of different linking sites matters more than the total count, and how to earn new links with content people want to reference.
They avoid shortcuts. Bought or traded links put a site at risk, and the methods here rely on useful pages, real outreach and patience.
More strategies are added regularly. Each one links to the tool that runs it.