Rank tracking strategies
Tracking everything gives you noise. Tracking the right few keywords tells you whether your work is moving anything.
Which keywords to track, and how many
Pick a small set that tells you whether your work is moving anything.
02 · 5 min readSearch Console or a rank tracker: what each one tells you
Know where the free data stops, and when a tracker is worth paying for.
03 · 5 min readLocal rank tracking: position depends on where you stand
Rankings change by neighbourhood. See where you really show up.
04 · 5 min readA monthly ranking report your boss or client will read
One page: the result, the movement, the reasons and the next steps.
About rank tracking
Rank tracking records where your pages appear on Google for the keywords you choose. Tracking too many gives noise and costs more, so these guides focus on picking a small set that tells you something, choosing the right place and device, and reading the trend over weeks, not single days.
They also cover where free Search Console data is enough, when a dedicated tracker earns its cost, and how to report movement in a form the people who pay for the work will read.
More strategies are added regularly. Each one links to the tool that runs it.