Keyword research strategies
Good keyword research starts with how real people talk about the problem, then checks the data. These strategies take you from a blank list to pages mapped to intent.
How to find long-tail keywords, step by step
Find specific searches a small site can actually win, using real questions.
02 · 6 min readSearch intent: match every keyword to the right page
Check what Google rewards for a keyword before you decide what to publish.
03 · 6 min readCluster keywords into topics and plan a page for each
Group hundreds of keywords into a short list of pages you can actually write.
04 · 6 min readFind keyword opportunities in your Search Console data
Your own queries show which pages are close to a better position.
05 · 5 min readHow to size a keyword opportunity before you write the page
Estimate the visits a page could earn, so you pick work that pays back.
06 · 6 min readKeyword research beyond Google: YouTube, Reddit, AI
People search in more places now. Find the questions they ask there.
07 · 5 min readStart keyword research from your customers' own words
Mine sales calls, support emails and reviews for the phrases people really use.
08 · 5 min readHow to match your positioning to what people actually search
Check whether the words you use for your product are the words buyers search.
About keyword research
Keyword research answers one question: what are people typing when they need what you offer? The guides here start from real customer language and questions, then use data to check how often each phrase is searched and how hard it is to rank for.
Use them in order. Collect seeds, expand and filter them, check what Google shows for each one, group close variations, and give every group a page. Each guide includes a worked example and a way to do the step by hand.
More strategies are added regularly. Each one links to the tool that runs it.