What we check
Over 200 checks on every audit. Here is where they run, so you know what a score covers.
Every page we crawl
We follow your sitemap and your links, up to the page limit of your plan. On each page we check the basics: status code, title, description, headings, canonical, links, and content length. Across the whole crawl we look for broken links, duplicates, redirect chains and thin pages.
Your homepage, in depth
The homepage gets the deep audit: 120 checks across metadata, content, structured data, social tags, security headers, crawlability and accessibility. A homepage is the page every visitor and crawler sees, so this is where depth pays off.
Lighthouse
We run Google Lighthouse on the homepage for performance, accessibility, best practices and SEO, which adds about 80 audits. If Google is unavailable at that moment, the report says so and the total is lower until the next audit.
What counts as an error
Errors hurt search visibility or break something, such as a broken internal link. Warnings are worth fixing. Notices are polish. Links that only your host rewrites, such as Cloudflare's email protection, are ignored.