From keywords to a content plan

Cluster

Group keywords that one page can answer. Two keywords belong together when the same page would satisfy both searches; check the live results if you are unsure, because if Google shows the same pages for both, one page is enough.

Tag and save

Save each cluster with a tag naming its page, such as "pricing" or "blog: seo checklist". The Saved tab filters by tag, so the plan stays in one place.

Prioritise

Start where volume is worth having and difficulty is low, and where the top results are weak. Track the primary keyword of each page.

Research keywords around "<topic>", cluster them into pages by intent, save each cluster with the tag of its page, and track the primary keyword for the five best pages.