Plans and usage
Audit crawls never use credits. Data lookups come out of what your plan includes, so you only pay for what you ask for.
What is included
| Plan | Per month | Lookups included |
|---|---|---|
| Free | Free | None |
| Starter | $5 | $5 |
| Pro | $9 | $10 |
| Agency | $29 | $35 |
Included lookups reset on your billing date and do not roll over. Top-ups never expire. Free accounts have no lookups, because every one costs real money. Keyword research, domain overview, backlinks, competitors, rank tracking and AI visibility are all live.
What a lookup costs
Each lookup is priced from the cost of the data. Typical prices: a keyword search about $0.05 and a backlink check about $0.08. An AI answer is about $0.002 on ChatGPT, Gemini or Google AI Overviews, $0.05on Perplexity and $0.23 on Claude. The optional Lighthouse speed check in an audit is about $0.14 for ten pages on mobile and desktop. A result you already fetched is free to open again, and we reuse recent results so repeat lookups cost nothing.
Move the sliders on the pricing page to see what a month of your own use would cost.