Skills, memory and the trace

Skills: the how

A skill is a file your agent reads that says how to do a job: which tools to call, in what order, and what to check. Install them from Agent skills. The same skill gives the same kind of result every time.

Memory: the what

Each site has notes the agent reads at the start of a session and updates at the end: what the business does, who it competes with, the keyword plan and what has been tried. Without it, every session starts from nothing.

Read my site context for example.com. Do the work, then update the context with what you decided and why.

The trace: the why

Ask the agent to name the tool call behind each number it reports. A figure you cannot trace to a call is a figure to doubt.

For every number in your answer, say which tool call it came from. If you estimated, say so.