Tools

Domain overview and backlinks

See what a site ranks for and who links to it, yours or a competitor's.

Domain overview

Enter any domain to see its estimated organic traffic and the keywords it ranks for. Choose the scope: the whole domain with subdomains, the domain alone, one subfolder, or one exact URL. Sort by traffic, rank, volume, difficulty or cost per click, and open the Pages tab to see which pages bring the most.

Backlinks

The backlink view has three tabs: referring domains, individual links, and top linked pages. Turn on hide spam to drop low-quality links from the list.

How to use it

Look at a competitor's top pages to see which content earns them traffic.
Look at their referring domains to find sites that link to alternatives like yours: those are your outreach list.
Run your own domain to get a baseline before you start.